Baidu needs to develop global brand for driverless cars, but US may curb China’s help in developing

Baidu needs to develop global brand for driverless cars

“It’s the whole car that matters, and Baidu will have to commercialize it and build a global brand,” said David Garrity, a technology and investment analyst who heads New York-based GVA Research. Whatever vehicle Baidu and its partners develop, according to Garrity, needs be an integrated product that appeals to consumers from a performance, comfort and design point of view.

Baidu’s challenge, Garrity says, is the same one that faced Japanese and, later, Korean automakers such as Toyota and Hyundai in the 1980s and 1990s: They must build a high-end global brand that resonates with consumers outside home markets.

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US may curb China’s help in developing driverless cars

David Garrity, a Wall Street technology analyst, notes that driverless cars have military applications. The same technology can guide drone tanks and other mobile weaponry. That would make make the US government wary of allowing Chinese firms to access stateside driverless technology. The military would also avoid tapping the technology of US firms that have Chinese shareholders. 

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