Samsung Galaxy 8 Early Orders Surpassing Previous Versions
After being forced in 4Q16 to withdraw the Galaxy Note 7 smartphone from the market due to product safety issues, Samsung has lost strategic ground to Apple with its September 2016 iPhone7 launch. Consequently, in 4Q16 Apple took market share from Samsung and simultaneously the Google Pilex had a better market reception than it otherwise might. Now, following the Galaxy S8 smartphone’s Wed 3/29 launch, pre-orders for the Fri 4/21 introduction are running ahead of prior versions. Featuring a large 5.8″ screen with no additional weight, a voice-sensitive AI assistant, Bixby, and a rear-mounted home button at prices starting at $750, the Galaxy S8 is coming to market shortly ahead of the expected September 2017 Apple iPhone8 marking the 10th anniversary of the iPhone’s market introduction. This short window allows Samsung only a limited amount of time to recover the 4Q16 market share lost to Apple. As such, strong near-term Galaxy S8 pre-orders are likely stemming from Android consumers who delayed purchasing decisions following the Galaxy Note 7 recall.