Investopedia Article: Don’t Blame Big Data for Pollsters’ Failings (AAPL, GOOGL)

On Wednesday, Nov. 9, the New York Times’ Jim Rutenberg wrote, “All the dazzling technology, the big data and the sophisticated modeling that American newsrooms bring to the fundamentally human endeavor of presidential politics could not save American journalism from yet again being behind the story, behind the rest of the country.” But was mis-calling the election really a failure of big data? Not really.

Read more: Don’t Blame Big Data for Pollsters’ Failings (AAPL, GOOGL) | Investopedia http://www.investopedia.com/news/dont-blame-big-data-pollsters-failings-aapl-googl/#ixzz4Pzjwo15d