Who Has A Better Vision For Their Company — Tim Cook or Elon Musk?
With his credentials as a founder of a number of successful companies such as Tesla and SpaceX, Elon Musk has to be seen as the more visionary of the two in terms of taking concepts from vision to reality. Elon Musk with his businesses will potentially enable more environmentally efficient mass transportation both in terrestrial and interplanetary terms. If successful, Musk will literally move humanity to a higher plane. Getting there, however, will not be inexpensive or easy. As such, Elon Musk has bold vision, but it may not be the best vision for investors in his companies. Tim Cook, on the other hand, is not a founder, but is nevertheless quite capable in terms of his vision of extending and deepening the connectivity-enabling platform Apple has established from founder Steve Jobs’ vision. Cook sees the potential within Apple to build a services element that will provide greater engagement and value to the Apple consumer community while continuing to set a high bar for top-notch hardware & software integration in its products. In its finest form Apple will continue to empower the human imagination and creativity, something it as a company has tried to do from the start. Along with staying true to its corporate values, Cook’s vision for the Apple should prove rewarding for the company’s investors as he implements a capital return program that will potentially reduce the compny’s share count by 25% over the next 3 years as Apple returns $150bn to shareholders. Elon Musk and Tim Cook, both visionaries but Musk as a founder and capital user, Cook as an extender and capital distributor.